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One important part of branding is the image you yourself portray. Developing a likable personal brand is essential for succeeding.
If you want to rise to the top of your particular arena, you need to first be able to sell yourself to your potential customers. Think about it. Would you rather do business with a person who smiles and comes across as friendly or with one who snarls and ignores you?
The first impression a potential customer receives is from you. Make it a good one. How can you accomplish this?
Continue reading “Personal Branding For Success”→
In this post, I’ll discuss the last element of SWOT: Threats
Threats
Finally, you need to look at the threats to your business. Although we don’t like to think of them, we all face threats in our business. Many times, threats are out of our control. These can be a downturn in the economy (such as we have recently experienced), a shift in market demographics, or perhaps a new super store opening in your local area. It is vital to think about and be prepared for such events.
- What obstacles does your company face?
- What does your competition offer that could take business away from you or stunt your company’s growth?
Continue reading “Analyze Your Competition – Part 3″→
In this post, I’ll discuss the next two elements of SWOT: Weaknesses and Opportunities.
Weaknesses
Next take a look at your company’s weaknesses. This is not only from your perspective, but also from your competitors’ perspective. Yes, it is sometimes tough to think about your weaknesses. But to clearly understand your competitive advantage, you must be honest with yourself now and face any unpleasant truths so they can be resolved as soon as possible.
- What does your company do poorly?
- What things or activities should be avoided?
Continue reading “Analyze Your Competition – Part 2″→
As every business owner knows, success in business means offering something more compelling, more enticing than the competition. This three-part article will help you measure your strengths against your competitors. I also offers strategies and recommended solutions to take advantage of opportunities in the marketplace.
Continue reading “Analyze Your Competition – Part 1″→
No matter what time of year, it is always good to stop and ask yourself: How Do You Love Your Customers?
What do I mean? Let me rephrase: “What do you do to show your customers that you appreciate them?”
Typically each year at the holidays, everyone is doing something – from emails to holiday cards to “thank you for your business” gifts. And the holidays are the logical time to tell your customers how much you appreciate them.
Continue reading “How Do You Love Your Customers?”→
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