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Low Spending by Wealthy Weakens Economy

Guest Blog by Jeannine Aversa • The Associated Press • August 2, 2010

WASHINGTON – Wealthy Americans aren’t spending so freely anymore. And the rest of us are feeling the squeeze.

The question is whether the rich will cut back so much as to tip the economy back into recession – or if they will spend at least enough to sustain the recovery.

The answer may not be clear for months. But their cutbacks help explain why the rebound could be stalling. The economy grew at just a 2.4 percent rate in the April-June quarter, the government said Friday, much slower than the 3.7 percent rate for the first quarter.

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15 Easy Steps To Starting Your Small Business

Yeah, sure it’s easy, and of course, that title is a little tongue in cheek. It takes a lot of hard work to get a business off the ground. But, it’s worth every hour I’ve spent getting to where I am now.

When I decided to start my graphic/web design and marketing business, I tried hard to find a good startup guide. I couldn’t find any that had all the steps. So, I decided to write one. So far, it’s mostly just the bare-bones outline (which is long enough as it is) you see in this article.

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Personal Branding For Success

One important part of branding is the image you yourself portray.  Developing a likable personal brand is essential for succeeding.

If you want to rise to the top of your particular arena, you need to first be able to sell yourself to your potential customers. Think about it.  Would you rather do business with a person who smiles and comes across as friendly or with one who snarls and ignores you?

The first impression a potential customer receives is from you.  Make it a good one. How can you accomplish this?

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How Do You Love Your Customers?

No matter what time of year, it is always good to stop and ask yourself: How Do You Love Your Customers?

What do I mean? Let me rephrase: “What do you do to show your customers that you appreciate them?”

Typically each year at the holidays, everyone is doing something – from emails to holiday cards to “thank you for your business” gifts. And the holidays are the logical time to tell your customers how much you appreciate them.

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